World Gold Council

Retail Guide

Simple guides for retailers about how best to present and sell gold jewellery. The guides explain how to recognise a gold customer, basic facts about gold jewellery, what occasions are best for buying gold jewellery, and a summary of how gold is mined.

Global guide pdf (3.1MB)

India 1 pdf (3.7MB)

India 2 pdf (1.57MB)

These are large files, please right-click on the link and select 'Save as..' to download the file to your hard drive.