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Founded in 1987, the World Gold Council is an organisation formed
and funded by the worlds leading gold mining companies with the aim of
stimulating and maximising the demand for gold by consumers, investors,
industry and governments.
As well as undertaking
marketing initiatives to drive demand, the World Gold Council is also
instrumental in working to lower regulatory barriers to widespread
ownership of gold products, helping to develop distribution systems and
promoting the role of gold as a reserve asset in the official sector. No
other organisation supports global gold development from one integrated
resource, making sense of the diverse market influences, channelling
information and creating marketing opportunities for a wide range of
carefully targeted audiences. Effective marketing is crucial
to the way the World Gold Council operates and promotes demand in the
jewellery, investment and technology sectors. Marketing initiatives
include integrated campaigns that communicate the intrinsic value of
gold to consumers, trade and industry, as well as the development of
new products and the opening of distribution channels for these
products.
http://www.gold.org/discover/about_us/
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About WGC 