Basics are Out, Design is In Consumer research informs us that consumers would buy more gold, if there were more unique and innovative pieces of gold jewelry available to purchase. During the 2004 holiday season, consumers put their money where their mouths were. Consumers did not purchase the standard chains and basics that had supported gold sales for a number of years. They bought fresh, new designs in earrings, necklaces, bracelets and rings. On TrendGold, the metal of the moment, in fashion and on trend, has become the face of modern glamour. Trend spotters, need look no further than trends.
See the latest styles, technological advances and influences that transcend the ‘here and now’ to a world that can travel back or forwards, from the splendour of Byzantium to the latest looks from some of the very best Italian master goldsmiths. More >>
Runway to RealwayYellow gold is now at the forefront of the fashion and celebrity world, being worn on the red carpets at award shows and being included by leading fashion designers in their runway show. Gold is highly sought after by jewelry consumers in all areas of the country. Retailers who work with their suppliers and embrace new product designs and innovation in gold jewelry will reap the rewards.
Joss Stone
The consumer is READY
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